Did you know that 97% of consumers search online for information about local businesses more than any other source? Customers can easily search for contractors online before contacting them to get quotes. Customers can review clients, visit multiple contractor websites, or connect with contractors via social media. Google reports that website visitors conduct over 1.7 million searches online for independent contractors each month. This is not surprising. Most people have a natural instinct to use the internet to solve their problems. It’s time to improve your online marketing skills if your online presence doesn’t generate enough contractor leads and potential new clients. Don’t be afraid if this sounds overwhelming. The Contractor Marketing Gurus’s lead services for contractors will show you how to maximize your return on investment while requiring minimal time and effort. You can rebuild your online presence one step at a time:
- Update your website
- SEO for contractor websites
- Update your information on directory listing sites
- Content marketing for contractors
- PPC advertising
- CRM setup and management
How Can Contractors Get More Quality Leads?
Digital marketing and lead services for contractors are essential. Digital marketing can generate more leads than any traditional offline marketing efforts. It can be confusing to find the right place to begin if you are new to online marketing. It’s always a good idea to start with the basics if you are unsure.
Optimize Your Website
You should create a website for home improvement leads if you have not done so. While a Facebook and Instagram presence is important, a website will give your brand more credibility. It is now more important than ever for you to build a professional website. You can start from scratch or improve an existing site. Spend some time looking at it from the customer’s point of view. This checklist will help you get started.
- Is it clear what you do?
- Is it easy to connect with you?
- Do all the links work?
- How does the site look and work on smartphones?
- Is your site capturing email addresses?
Once your site is in tip-top condition, make sure it’s optimized for search engines. Your goal should be to show up at the top of Google search engine results pages. Google evaluates your website on several key factors when assigning a rank:
- Keyword usage: relevant local keyword research to rank
- Quality content: including blogs, service pages, about us page, and contact page
- Social media ads and content
- Routine updates
- Mobile-responsive functionality
Organic Leads With Search Engine Optimization
SEO stands for Search Engine Optimization. It is the umbrella term that describes all the ways your website and online content can be improved to rank higher on search engine results pages. Higher up in the rank means more phone calls and more customers. Home improvement SEO includes the following key elements:
- User experience
- Meta title and descriptions
- Content Marketing
- Blogging
- Local keyword research
- Keywords use
- Link development
- Anchor text
- Optimized landing pages
- Site navigation
- Web design
Local SEO: “Near Me”
Local SEO is a powerful tool for qualified contractor leads. Optimizing your Google Business Profile listing will increase your chances of being included in the local pack. The local pack refers to the three search results that are displayed on and under a Google Map when someone searches for “plumber near me” or similar. Local searches are a great way to reach your target audience right when they are searching for your services.
Update Your Information: Social Media And Directories
Before the internet, people used their phone books to find local businesses. The internet is the largest “phone book” of all time. Customers can quickly access a large number of contractors from several business directories with just a few clicks. It is crucial that you maintain your online business listings. These platforms are a good place to start:
Google My Business
Google My Business, a free platform that connects users to local businesses on Google, is available for everyone. These listings are ranked in the same way that websites by the Google search engine. These elements will help you reach the top local search results.
Yelp
Verify the accuracy of your Yelp listing for your business. Next, ensure that you are listed in the correct service category. Customers will find you harder if you’re not listed in the right service category. Yelp’s user-generated reviews are its most prominent feature. You should read all reviews that you get and then respond to them. This will allow your listing to rise up the Yelp search results.
You should have a Facebook page for your business and not just your personal profile. Facebook business pages let you list information about your business and collect reviews. You can also interact with your followers using your business identity. Social media ads for contractors are proven to be very effective, build trust, and are one of the top lead services for contractors.
Thumbtack & Angie’s List
These websites feature home-service and independent contractors. These directories are most popular with detailed listings and positive reviews. Check the accuracy of this information and provide details about your offerings as well as your commitment to client satisfaction.
Content Marketing For Contractors
You can showcase your skills in a new way by creating quality content for your blog or social media feeds. Content marketing is a great way to show your commitment to helping people with their repair and renovation problems. You could, for example, create a step-by-step guide to show people how to fix a hole in their drywall. This is a small task that builds credibility and trust. These qualities are what contractors value when they have to make a large investment in their services.
PPC To Drive Leads
Pay-per-click advertising is a popular channel for contractors to use: Instagram, Facebook, and Google. Google PPC Ads for contactors allows you “jump the line” in search engine rank. This means that your website and Google My Business listing are at the top of search results when people search for keywords related to your business. This increases the likelihood that you will be found by the right customers. Facebook and Instagram allow paid ads to display on the margins of pages or directly in users’ feeds. Clicking through will take you to your Facebook business page.
Digital Marketing Lead Services For Contractors
Customers are turning to the internet more than ever to find general contractors and home- and business-service providers. That means more companies are looking for the best digital lead services for contractors. Compete in today’s market by improving your web presence and dedicating resources to online marketing. Don’t forget that leads are not customers yet. These prospects should be nurtured with targeted online marketing techniques such as CRM systems, PPC advertising, and social media advertising for contractors. You are now ready to boost your online presence. The Contractor Marketing Gurus will guide you through creating a lead-generating marketing campaign.
CRM Setup And Management (Customer Relationship Management)
Keep track of your leads with The Contractor Marketing Guru’s CRM setup and management. What is a CRM system? Customer Relationship Management (CRM), is a technology that allows you to manage all of your company’s interactions and relationships with customers and potential clients. It’s simple: To improve business relationships. CRM systems help companies keep in touch with customers, streamline their processes and increase profitability. It is an attachment to your website that connects all your departments from sales to marketing and customer service and organizes their activities, metrics, and leads into one system. Each user has direct, easy access to all the client data in real-time. This allows businesses to offer their customers something extraordinary: personalized, one-on-one customer engagement. This technology can revolutionize how you interact with customers. Cloud-based CRM software is scalable and can grow with your company. This means that any company, regardless of size, can benefit from a CRM system based on these technologies. 39% of companies who have integrated CRM platforms see their data as a competitive advantage and a strategic asset. Most companies experience a significant increase in leads, sales revenue, customer retention, and other benefits from a CRM system.
Contact The Contractor Marketing Gurus Today
Our Playbook is a combination of short-term and long-term marketing channels that creates the ideal online marketing strategy. It has been proven to increase our clients’ ROI.
Services Offered In Our Playbook:
- Website Design
- Search Engine Optimization
- Social Media Management
- Social Media Lead Generation
- Custom CRM Build Out
- Pay Per Click Google Ads
- Google My Business And Google Maps Setup
- Most importantly, ranking you number 1 on Google for your national and local maps.
The Contractor Marketing Gurus was founded to help contractors in the home-improvement industry increase their online visibility, increase sales, and generate more leads. Over the past 8 years, we have been able to increase our client’s revenues by using full transparency and measuring results. We have learned a lot over the years from working in the contractor marketing industry to develop our productized service. We have client testimonials and case studies to back up our claims that we are the best in the contractor lead generation industry. The Contractor Marketing Gurus will help you connect with potential clients who are searching for the products and services that you offer. We identify your audience, design and create attractive posts, run advertisements and campaigns, and generate interest in your potential clients. Contact The Contractor Marketing Gurus today to learn how to improve your company’s lead generation!