Make your home look amazing by using these unique home improvement ads. These ads can help you get started with your home renovation business. Home improvement ads are very creative and solve various problems through unique marketing strategies. If you want to use your budget wisely, here are some great ideas to help you spend your budget wisely!
Why Should You Advertise Your Home Services Company?
Home buyers and customers looking for unique home improvements start their search via their mobile phones through a search engine. You’re likely to lose out on this first touchpoint if you aren’t advertising on Google and Bing. We can confidently state that investing in advertising your home service company will pay off.
Are Home Improvement Ads Effective?
When it comes to finding home improvement contractors, word-of-mouth referrals are still a good option. However, relying only on word-of-mouth referrals could mean you miss out on a whole generation of home improvement buyers who start their search online.
6 Unique Ideas for Home Improvement Advertising and Why They Work
Use Video to Your Advantage
A picture can speak a thousand words. But a video can communicate even more. Video ads are a great way for you to showcase the amazing work that you do. To learn more about a product or service, people prefer to see videos.
Customers prefer to have free consultations, especially when making large purchases like home remodeling. Customers appreciate the opportunity to get a feel for your work before they commit to the project. It’s also a great way for you to build a lasting relationship.
Make Contests That Excite Customers
People love winning sweepstakes, raffles, and contests. Contests are a great way for customers to get inspired to improve their homes. You can host contests around home improvement goals and ideas. The winner may be awarded freebies.
Talk About Your People and Culture to Humanize Your Brand
It’s a great way for customers to see that you care about your employees and your company culture.
You can win the affection and love of your customers by showing off a piece of equipment that you have just purchased and having your employees work with it.
Use Before and After Photos
These photos can be very impactful and can help you attract customers. Showcase your work by showing how it looked before you added your personal touch.
Customers may be surprised by the stark differences between the photos. They might also be curious about your involvement in the project, what you did, and how you could help them.
It is a great idea to keep a portfolio of your work and to showcase the work of your employees.
Display Related Images That Resonate With Your Customer
It is possible to generate more leads by creating ads that customers can see.
Customers can relate to this example of a lumberyard and home improvement store that a couple uses to paint their home. This advertisement will resonate immediately with a couple who is looking to paint their home or start a similar project.
The image isn’t too detailed and can be taken by any customer as a DIY project. It shows the enthusiasm of the couple to embark on this new journey and take on this project together.
Contact Us Today!
I hope that these contractor marketing ideas will help you market your renovation and home improvement business more successfully. Like any marketing strategy, it’s important to stay up-to-date and make adjustments accordingly. If you haven’t begun to market yourself and your home improvement business, now is the time.
The Contractor Marketing Gurus is a full-service digital marketing firm for contractors. They’ve been in the business for years helping contractors grow and succeed. The Contractor Marketing Gurus has the experience and expertise in this field to take your company to the next level through online marketing services.
Our Playbook is a combination of short-term and long-term marketing channels that creates the ideal online marketing strategy. It has been proven to increase our clients’ ROI.
Services Offered In Our Playbook:
- Website Design
- Search Engine Optimization
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- Most importantly, ranking you number 1 on Google for your national and local maps.
Contact us today for more information about how we can help your company gain the exposure it needs for further growth.