SEO for roofers helps roofing contractors get rankings for industry keywords in Google Search. As the industry becomes more competitive, it is becoming harder to rank in Google Search. Many roofing contractors are frustrated by the process. This could happen regardless of whether they hire a third-party marketing company or do their own SEO. These SEO tips can help roofing businesses generate leads and keep their heads above water. Continue reading to learn how you can leverage your roofing company!
SEO for Roofers: What is it?
SEO for roofers is a set of techniques that increase visibility and rank in search results. Keyword research, onsite optimization, and link building are some of the SEO tasks.
SEO: How Do Roofers Use It?
Roofers can use SEO through their websites or local business listings such as Google My Business. Getting free roofing leads can be as easy as ranking high in the organic search results.
SEO is a long-term investment that can continue to provide new customers and revenue well into the future. Unlike pay-per-click (PPC) advertising strategies, SEO provides an immediate return on investment by promoting a company’s brand with high-quality impressions and enlarging its online visibility.
SEO Types for Roofing Businesses
Organic SEO
Once, organic SEO was all you needed to rank high on Google search results. Although there are many features Google has added over time, organic SEO remains the best way for optimizing your website. You want to rank for keywords that are relevant to your industry as well as local keywords. It all starts with creating a detailed keyword strategy that helps you identify the key terms related to your business and its services or products. You can then use this strategy to create content around those terms. Finally, once your content is ready and optimized for search engines, it’s time to start driving traffic from search engines like Google and Bing!
Local SEO
Local SEO has steadily grown over the years and is now an integral part of any SEO strategy. Online success is dependent on local optimization. Local searches that include Map Pack results will rank higher than those with traditional organic results. Brand reputation is one of the most important factors in local SEO because it helps you build trust with potential customers who are looking for a reliable contractor. Customers want to know that they will receive high-quality products and services from their contractors, and they need assurances that those contractors are reputable businesses that will stand behind their work. If customers see positive reviews about your company online, they will be more likely to trust you with their business.
Top SEO Tips for Roofers
1. Domains Make a Difference
A successful unique SEO strategy for roofing companies includes a roofer’s domain address. Many roofers believe any domain can rank on Google. It takes 12 months to rank for the most important keywords, even though you can build a domain from scratch.
Many domains have been neglected for years by companies. While a website may still be active, some companies have not yet invested in an efficient SEO strategy. For information about your domain’s age, check with your registrar. Domains that have been in use for a while will be more likely to rank quickly, especially if these characteristics are present.
- Age. Domains registered more than one year ago rank higher.
- Backlinks. Domains with an existing backlink profile rank better.
- Keywords. Domains that contain keywords in their web addresses rank higher.
2. Not All Content Is Useful
SEO often believes that content is the king. Many people believe that writing lots of content will ensure a website’s high rankings. This is false. Thin content can affect your rankings. Blog posts of 300 words can cause damage to roofing sites. This is especially true when they relate to topics already covered by your website. Blog posts can be as short as 400 words, 350 words, or 300 words. But 500 words and more was the breaking point. This number was more likely to rank higher than other numbers and could be used to generate lots of traffic.
3. Local Links Are Vital
Roofing companies can get lost in the confusion over “follow” or “no follow” links. A link to an SEO website is more effective than one from a local director. Roofers also have the opportunity to benefit from links that are industry-related.
Google doesn’t expect local roofing site links from USA Today and Forbes. However, they value links from chambers or other trustworthy institutions in the area. A link from a regional directory will be more relevant than a random national one.
4. Google Map 3-Pack Is Key
Ranking for organic terms is important, but the local map pack gets the most clicks. Local roofers must rank within the Map 3-Pack. should have a Google My Business listing that includes online customer reviews. Prospects will be able to easily compare your company with others in the same region. This is where the majority of conversion occurs.
Google’s Local Map algorithm considers three factors: relevancy, proximity, as well as prominence. Changing your address will not change the location’s proximity. Relevance refers to the relationship between the searcher’s intent and your company name. Predominance, however, considers your reputation, reviews, and the attached URL.
5. Prioritizing User Experience
Many roofers forget that SEO is a marketing method. SEO is an essential component in ensuring great user experiences. All aspects of site speed, navigation, internal linking, and other important factors are crucial. Quality content is also important.
Our SEO Services for Roofing Companies
Contractor Marketing Gurus encourages roofers to use unique SEO to make their company stand out among the rest. SEO can make you more visible to consumers and help you reach your target market.
Services Offered in Our Playbook:
- Website Design
- Search Engine Optimization
- Social Media Management
- Social Media Lead Generation
- Custom CRM Build Out
- Google My Business and Google Maps Setup
- Most importantly, ranking you number 1 on Google!
A professional who understands the best ways to market roofing SEO can make it easier. Contact Contractor Marketing Gurus today to learn more about our contractor marketing services!