Running a home improvement business is one of the most popular types of small businesses out there, but it can be challenging to keep your company relevant in a vacuum. That’s why you need to invest in SEO for home improvement companies.
SEO can be tricky at times, so you need to work with an experienced SEO agency that knows how to effectively rank your home improvement website higher on the search engine results page to build your business and reach new customers.
Your business will reap many benefits from optimizing your website for search engines. These are the three most important:
1. Visibility Increases
SEO can help your website rank high in search engine results when you use keywords related to home improvements. This has the obvious benefit of increasing brand awareness by allowing you to reach new customers.
2. More Qualified Leads
SEO allows you to be part of potential customers’ research. SEO allows you to tell potential customers about your services and what makes you different from other competitors.
This is a different approach to traditional advertising methods such as TV ads and radio ads that give you limited time to communicate a wide message to your target audience. You can feel confident when SEO leads contact your home improvement company.
3. High Return on Investment
SEO will help you earn more if you optimize your website and build your online reputation. And, unlike traditional advertising strategies that are limited in time and run on third-party platforms, your SEO efforts will continue to be focused on your site.
Once your website has ranked higher, it can continue to be a source of new leads through search engines for many years. You won’t need to worry about the price of ad space increasing.
What Is SEO for Home Improvement Companies?
There are many factors that influence your website’s ranking in search engines. SEO includes many different strategies. These are the four most important:
1. Keyword Research
Before optimizing your website to rank for specific keywords, it is important to understand which phrases and words your customers are using when searching for home improvement services.
Keyword research is the process of identifying the most relevant keywords for your business, and then determining how difficult it will be to rank them. This is the basis for all the other aspects of your strategy.
2. On-Page Optimization
Once you have identified the keywords that you wish to target, it is time to optimize each page for that keyword. This is done by using the keyword in the title, headers, meta descriptions, and body copy.
This allows search engines to understand your site’s topic and rank it in the results.
3. Content Creation
SEO includes optimizing pages already on your site and publishing pages with original content.
You can create pages for your home improvement business that answer common questions and offer ideas for remodeling projects.
These pages can be optimized for search engines to allow you to rank for other keywords than your services. Visitors will know from the beginning that you are a trusted resource when they visit your site.
4. Link Building
Search engines want their users to have reliable information. The best way to help them determine the credibility of your site is to look at the links that point to it. You will rank higher in search results if you have more links from reliable sites.
Building links is an important aspect of SEO. However, it can also be challenging. Reach out to journalists, bloggers, editors, and site owners to show that you have interesting content.
This is a great way to create content. The more interesting content you post, the more likely it will be for reputable sites to link to it.
Learn More About SEO and How It Can Benefit Your Home Improvement Business
SEO is the best way for you to attract more customers to your home improvement business. That’s why Contractor Marketing Gurus is here to assist you with your strategy.
We will get to know you and your business, and then create an SEO strategy that is tailored to your goals and needs. We are focused on your home improvement business!
Services Offered In Our Playbook:
- Website Design
- Search Engine Optimization
- Social Media Management
- Social Media Lead Generation
- Custom CRM Build Out
- Google My Business and Google Maps Setup
- Most importantly, ranking you number 1 on Google!
Learn how Contractor Marketing Gurus can help you create an Internet marketing strategy that works for your site. For a free evaluation, contact us today.