SEO For Construction Companies
Let’s discuss SEO for construction companies and tips to help increase contractor leads and business revenue. SEO and digital marketing are more than just outbound marketing. It also includes inbound marketing techniques. SEO is an important tool that attracts interested customers and converts leads to buyers.
Your SEO Strategy
An expert in SEO for construction companies will have a plan that is bulletproof for getting leads and improving their business. It is vital to establish a target audience and do keyword research with buying or service intent. Many business owners believe they know their customers. Knowing your customers is key to SEO for construction companies. If you are not sure where to start, you should speak to a home improvement SEO expert. Local SEO services are best for companies to have an edge in their local market. A local SEO agency for construction marketing can be a great choice for web optimization.
Create A Content Strategy For Your Company
A major part of SEO is a content strategy. This strategy is a key element of a successful SEO strategy. Construction companies have relied on traditional marketing for decades. Digital marketing is content-oriented. A home builder SEO specialist should focus on optimizing their brand via other websites, getting backlinks, video promotions, and related content marketing. They also need to guest blog for popular construction websites to build the trust of your website. They should also create content that humanizes the brand and establishes it as a trustworthy construction company.
Content Strategy Should Be Supported By Keyword Research
Without proper keyword research, what would search engine optimization look like? SEO begins with keywords. Keywords are more than just keywords. There are layers and sub-layers that can be used to search for keywords.
If you’re a Tampa construction company that does interiors or remodeling, your primary keyword could be “remodeling construction company in Tampa” or “interior decorators in Tampa”. The second layer could be secondary keywords like “low-cost home remodeling in Tampa” or “home improvement in Tampa.” Keyword clusters are important to drive traffic because of the changing Google algorithm. Here’s an example of a keyword group:
Optimizing question-based keywords, not just keyword clusters is the new way to SEO. You will find the “People also ask” section on Google search results with keywords-related questions. These keywords are used as the basis for voice searches. This is an example of a keyword set: “Who’s the best remodeling contractor near you?” “Where can I find bedroom interior design ideas?” These question-format keywords are not to be ignored when developing a keyword strategy.
Google Reviews Will Help You Build Brand Trust
Although it may seem desperate to get feedback from customers and clients in exchange for your outstanding services, it is really about SEO. Ask your customers to leave feedback on Google and on other sites such as Trust Pilot, Yelp, and Angie’s list. Good reviews bridge the gap between customer buying cycles. Reviews play an important role in the customer’s decision-making process. Don’t forget about Yelp listing your business. It is essential to respond to reviews and connect with customers via other platforms. Google favors websites with high rankings and positive reviews. These factors indirectly aid in SEO to increase website visits and eventually increase sales.
In The “Contact Us” And Call To Action
Local SEO is essential for any construction company. It is best to add contact information to the “Contact Us” section. Most companies simply add a phone number and email address just on the contact us page. It is important to include your contact information on every blog as a call to action. Your contact information should be easily accessible on your website.
SEO Is Supported And Boosted By Social Media
It’s always been a debate about whether construction companies should be on social media. It is vital, based on the latest trends and changes in digital advertising, that a business account be created for each social media platform. Each platform offers many useful features. A Facebook business profile can help you connect with customers. For connecting with professionals, LinkedIn is your best friend. By creating an account, you can also benefit from social media advertising for construction companies. Social media allows you to communicate the right brand message, which can boost SEO organically, increase brand awareness, build a positive brand image, support brand reputation, and social media lead generation.
A website will help a construction company and other businesses to start making money. These tips to boost SEO for construction companies will help you grow your business and generate leads as you integrate SEO with marketing and branding. Although web optimization does not guarantee lead conversion, it can make the process of chasing leads quick and easy. For more ways to nurture and increase leads speak to an expert at Contractor Marketing Gurus.
Contact The Contractor Marketing Gurus Today
Our Playbook is a combination of short-term and long-term marketing channels that creates the ideal online home improvement marketing strategy. It has been proven to increase our clients’ ROI.
Services Offered In Our Playbook:
- Website Design
- Search Engine Optimization
- Social Media Management
- Social Media Lead Generation
- Custom CRM Build Out
- Pay Per Click Google Ads
- Google My Business And Google Maps Setup
- Most importantly, ranking you number 1 on Google for your national and local maps.
The Contractor Marketing Gurus was founded to help contractors in the home-improvement industry increase their online visibility, increase sales, and generate more leads. Over the past 8 years, we have been able to increase our client’s revenues by using full transparency and measuring results. We have learned a lot over the years from working in the contractor marketing industry to develop our productized service. We have client testimonials and case studies to back up our claims that we are the best in the contractor lead generation industry.
The Contractor Marketing Gurus will help you connect with potential clients who are searching for the products and services that you offer. We identify your audience, design and create attractive posts, run advertisements and campaigns, and generate interest in your potential clients. Contact The Contractor Marketing Gurus today to learn how to improve your company’s lead generation!