Long Term Inbound Contractor Leads With SEO
Although they may seem to overlap, search engine optimization (SEO), and generating contractor leads are two completely different concepts. It can be difficult for business owners to know where their focus should be. Both are essential to your business. The connection between them and how they impact your business isn’t always as obvious as one might think. Let’s first look at their meanings before we discuss how they can be combined.
What Is SEO?
SEO refers to the process of increasing the visibility and traffic of your site via search engines. SEO is the art of improving web pages to rank in search engine results. SEO’s ultimate goal is to improve website visibility in order to bring people to your site via search engines.
Home improvement SEO provides:
- Increases visibility and rankings
- Traffic from organic search engines increases
- Increase visibility for your product/service and make it more trustworthy to the user
What Is Lead Generation?
The goal of generating contractor leads is to set appointments to capture the attention of potential customers for your product or service in order to procure sales. It is essential for business-to-business (B2B), and business-to-consumer (B2C) businesses. Lead generation,
- Encourages business growth
- Provides sale opportunities
- Facilitates the transition from customer to consumer
Why Is SEO Replacing Old Lead Generation Techniques?
Contractor Marketing Gurus has worked with many home improvement clients and has proven that combing SEO with our other digital marketing strategies results in more reliable and long-term contractor leads.
What Does SEO Do To Help Lead Generation?
Here’s how it works in a nutshell.
- It will help you rank for the local highly searched business-related keywords on Google
- Your website and content will be found by potential customers via organic search results
- If your content is relevant to your target audience, it will convert visitors into a lead and ultimately a sale.
- Receive more calls and book more appointments
- Increase traffic to your website
- Increase revenue
- Outrank your competitors
Cold calling was an outbound marketing strategy that companies unfortunately still use for unreliable contractor leads. Cold calling is very inefficient. Lead generation companies rely on outdated email and call lists that customers didn’t know they were on.
SEO (inbound marketing), on the other hand, helps reliable interested contractor leads find you. SEO is a funnel that will bring in leads to your website. It will make your website produce its own long-term contractor leads. SEO home improvement leads who approach you will be more open to your offer than those who approach you out of the blue. SEO connects you with the hundreds of users that are looking for your services.
These are some fascinating statistics about SEO lead generation.
- 93% of online experiences begin with a search engine.
- SEO is 85% more likely than PPC to increase site traffic. Search engine optimization results in more organic traffic, more leads, and more long-term traffic.
- 66% of companies outsource SEO. The process doesn’t need to be managed in-house. A company that specializes in SEO has a wider range of services to outrank your competition.
- SEO leads have a 14x higher close rate because the customer is already in need of your service.
If you’re looking to save time and resources with the best contractor lead service and more reliable contractor leads, SEO lead generation is the best strategy.
Contact The Contractor Marketing Gurus Today
Our Playbook is a combination of short-term and long-term marketing channels that creates the ideal online marketing strategy. It has been proven to increase our clients’ ROI.
Services Offered In Our Playbook:
- Website Design
- Search Engine Optimization
- Social Media Management
- Social Media Lead Generation
- Custom CRM Build Out
- Pay Per Click Google Ads
- Google My Business And Google Maps Setup
- Most importantly, ranking you number 1 on Google for your national and local maps.
The Contractor Marketing Gurus was founded to help contractors in the home-improvement industry increase their online visibility, increase sales, and generate more leads. Over the past 8 years, we have been able to increase our client’s revenues by using full transparency and measuring results. We have learned a lot over the years from working in the contractor marketing industry to develop our productized service. We have client testimonials and case studies to back up our claims that we are the best in the contractor lead generation industry.
The Contractor Marketing Gurus will help you connect with potential clients who are searching for the products and services that you offer. We identify your audience, design and create attractive posts, run advertisements and campaigns, and generate interest in your potential clients. Contact The Contractor Marketing Gurus today to learn how to improve your company’s lead generation!