In recent years, we have observed a significant shift in the local and national search marketing industry toward local SEO for home improvement. As a local business owner or professional running a successful business in the home improvement industry, you know the difficulties of getting your brand and services noticed, and must be aware of how important it is.
What Is Local SEO?
Local SEO is the practice of optimizing your website for local search results. It’s a way of making sure that people who are looking for services or products in your area can find you online, and that they’ll know exactly what they’re getting when they click on your listing.
The goal of local SEO is to make sure that when someone searches for something specific to your area, like “contractors in Florida,” your business appears as an option. Local SEO is different from broader SEO practices like keyword research and content creation because it focuses on what people are searching for in their own backyards rather than nationwide trends.
Why Are My Business Details Listed on a Map?
Google makes it easier to display businesses “near me” using a map. However, a map pin that includes a location is not very useful. The map pin links to a Google My Business card, which provides more information about businesses. This allows your customers to access the information they require without having to visit your website.
How Can I Find Out if My Business Is Listed on Local Search Maps?
Your business may already be listed unless you’re opening a new office. Do not create a new listing. This makes it more difficult for Google and other search engines (such as Yahoo!) to correctly list your business. Instead, search for your business and claim it.
Google My Business will be the easiest to get started with. In the search bar, type in your business name. You will then see your listing on the right-hand side.
Next, click on the text “Own This Business?” and follow the instructions.
Once you have access, you should review, fix and add to the information on your Google My Business listing.
Do You Have Any Other Local SEO Map Listings?
Google My Business can be integrated with Bing Places. It’s easy to sync Google My Business listings that have been claimed and updated with Bing.
- If you are already verified on Google My Business, instant verification is possible.
- Pre-filled business details save time. If details are not correct, you can make changes after import.
- You have the option to sync with Google My Business every week, biweekly or monthly.
Apple Maps is not as simple or easy to use, but it is essential, especially for iPhone customers.
How Do I Update Other Local Directories, Websites, and Apps?
Other websites and apps can also help customers find your business. Yelp is one of the most used. These websites are becoming less relevant. People don’t want a separate app to remember or to search on Yelp using Google. They can search on Google for the information they are looking for right now. There are many websites, directories, and apps.
It’s a smart idea to check the pages to verify that your business is there and to correct any errors. Search for the name of your company on Google. Then, browse through the pages. The websites that list your company will be displayed. You can click on each link to view and edit the information.
Should I Make an Investment in Lead Generating Websites?
Many home improvement websites can help contractors get leads.
- Angi Ads
- HomeAdvisor
- Houzz
- Thumbtack
- Build Zoom
Some allow you to list the company free of charge. They can also deliver high-quality leads to your company. Contractors find their leads valuable regardless of whether they pay the subscription or lead fees.
Local SEO for Home Improvement By Local SEO Experts
We at Contractor Marketing Gurus know how important it is to get your business in front of the right people at the right time. By working with a team of experts in SEO for home improvement, you can jump-start your local SEO strategy and get an edge over your competition. Our local SEO experts have helped thousands of small businesses like yours connect with customers around town. We can do the same for you.
Services Offered in Our Playbook:
- Website Design
- Search Engine Optimization
- Social Media Management
- Social Media Lead Generation
- Custom CRM Build Out
- Google My Business and Google Maps Setup
- Most importantly, ranking you number 1 on Google!
We at Contractor Marketing Gurus will work with you to improve your search engine rankings. Our contractor marketing team can help you get more customers and increase sales through our proven strategies. Contact us today!