How to Generate Leads on Social Media

How to Generate Leads on Social Media for Home Improvement

It is crucial that you know how to effectively generate leads for home improvements in order to ensure your business’s long-term success. Social media lead generation is an excellent next step for marketers who want to go beyond brand awareness and engagement. Social media lead generation will allow you to find people who are interested in your company. These leads can be used to keep in touch and offer special offers or share information. We’ll review some of the best ideas on how to generate leads on social media for your home improvement company. 

1. Optimize Your Profile

Make sure you have everything in place before you start planning your next social media lead campaign. Customers should be able to reach you via your profile, subscribe to your newsletter, shop, and many other ways.


Your contact information should be easily accessible on your profile. However, before you add your contact details, ensure that you are able to respond to customer inquiries by phone, email, or Facebook Messenger.

Create a Call to Action Button

Depending on your goal, different platforms offer unique profile features. If you want more subscribers to your newsletter, you can add a Subscribe button on your Facebook Page or any other social media page.

Add a Hyperlink to Your Bio

If you don’t have the tools required, add a link in your bio. This space is most commonly used on Instagram but can also be used on Twitter and LinkedIn.

2. Create User-Friendly Landing Pages

A good landing page should be visually seamless and easily scanned. It should be clear and easy to navigate for users.

Keep your landing page’s form simple if it contains one. Each question you add lowers the chances that someone will complete it. You are less likely to get the details you need. Studies have found that forms asking for age are more likely not to be filled out.

Pre-fill all information if possible. This increases the likelihood of the person completing the form.

3. Give the Right Incentive

Give people reasons to share their information with you. There are many incentives that you can offer to sweeten the deal, depending on what type of lead you want to collect.

Sweepstakes and Contests

A social media contest can be a great way of generating leads. Ask participants to submit any information they would like to learn.

Partnering with influencers or brands can help you expand the reach of your contest.

Coupon Code

In exchange for signing up for the newsletter, many brands offer customers a discount code. Customers will return to your site more often if they have access to discounts or points. You should have a plan in place to generate leads and nurture them.

Gated Content

You can offer compelling incentives by offering gated content, such as whitepapers or invite-only webinars. For example, it makes sense to request an email address in order to send a whitepaper. You can also ask about job titles or other information that will help you market and grow your home improvement business.

4. Personalize Your Offer

Personalization is a great way to increase social media lead generation for contractors. According to a study, marketers place personalization first in order to improve the quality of leads. However, 44% of respondents consider personalization a challenge.

Targeting is a great place to begin. To reach the right audience, use the targeting tools on Facebook, LinkedIn, and other platforms. You can create separate campaigns for different audiences to tailor your message. 

5. Analytics Allows You to Measure and Refine Your Data

You must also collect analytics insights if you want to collect social media leads.

To track leads to your website, set up goals in Google Analytics. This will enable you to determine which social media platform is best for your contractor business. It may be worthwhile to increase your efforts on LinkedIn if you see that it outperforms Facebook.

Want to Increase Your Social Media Leads?

Social media marketing has many key benefits, including lead generation for contractors. These steps will help you transform any platform into a viable channel for your lead generation strategy

Our Playbook is a combination of short-term and long-term marketing channels that creates the ideal online marketing strategy. It has been proven to increase our clients’ ROI.

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Contact us if you are ready to generate leads through social media. Contractor Marketing Gurus has the experience and expertise in creating and managing social campaigns for home builders and contractors. We’ll do the exact same for you. Get in touch with us today!