How to Generate Leads for Home Improvement
How to Generate Leads for Home Improvement
To generate leads for home improvement businesses, a lot of people opt to purchase some type of lead generation software. If you are seeking out alternative means, we would encourage you to learn how to generate leads for home improvement without having to spend lots of money.
9 Tips on How to Generate Leads for Home Improvement
1. Join local Facebook groups
Utilizing local Facebook groups is the first of many proven marketing strategies to generate new leads for your home-service business.
It’s a great way to be the local contractor and to get tons of qualified leads if you haven’t done it yet.
You can simply go to Facebook and search for your city name. Then, select groups from their menu.
After you press enter, you will be presented with a list of groups matching your search criteria. It is important to search for large, community-based groups that encourage sharing and collaboration.
2. Google My Business, Yelp and Facebook Reviews
Next is to use reviews from your Google My Business, Yelp and Facebook pages.
Reviews can be likened to salespeople for your company.
In fact, 97% consumers use the internet to search for local services. 88% of consumers trust reviews and recommendations from online sources.
You are missing out on social proof’s proven power to generate new leads through platforms such as:
- Google My Business
- Yelp
- Facebook Groups and Marketplace
These websites are popular among locals who are looking for general contractors or other home service providers.
3. Promote a special offer on Facebook
A Facebook promotion of a special offer is a great way to get home improvement leads.
This is where the key lies. You don’t have to charge a lot upfront, but you should offer something that gets you in front of your customers.
It is essentially a loss leader. Once your sales team arrives on-site, they have to sell the customer as often as possible.
Although this strategy is expensive to implement on Facebook, it can be very profitable if done right. Facebook is a great tool to promote special offers and get new leads for contracting customers.
4. Facebook: Share relevant content
A second tactic, which requires a marketing budget and again leverages Facebook’s powerful advertising platform, is to promote a piece or content to your ideal prospects.
This is especially true for businesses offering more costly services such as roofing, window and door installations, landscaping, and so on.
Anybody who is interested in this content could be a potential client for your company.
5. Google Display Network and Google Ads
Google Ads, and the Google Display Network, are two other important parts of our marketing system.
They are extremely efficient at reaching people who are looking for home improvement services and getting them in touch with them.
We will, for example, show ads to people who search the following:
- Near me: Roofing contractors
- NY Roof Repair
- Estimate for metal roof
We can also help you get qualified leads to our landing pages so that we can turn them into leads for metal roofing contractors.
6. Use Instagram Locally
Instagram is the best platform for home improvement contractors. Houzz is also great, but Instagram is by far the most popular.
Instagram is still new, so you can still reach your target audience and get high engagement rates on your posts, without spending money on advertising (at least, not yet).
You don’t need to be a millionaire or post a lot of pictures per day to make Instagram work for you local contractor business. All you need to do is to be consistent and use Instagram’s location feature.
Here are 3 simple steps:
- Your profile should be made public
- Post a photo or video that shows your team or your work
- Before you hit publish, use a hashtag to represent a city or tag where you are located
This will make you appear in the location feed. It means that everyone who views your location on Instagram (something many people do to see what’s happening in their area) will also see your post.
7. Answer questions with content
You are likely to be asked the same questions by your customers as a contractor.
Answering these questions through content is a great method to build expertise.
You’re the expert and can book new jobs much easier as you are the only solution to customers’ problems.
Who would you trust to fix your roof?
If you have a strong local SEO profile and have received a lot of positive reviews, there is a high chance that your content will be found by your ideal prospects.
8. Set up a Referral Program
Implementing a referral program can make a huge difference to your sales pipeline if you stick with grassroots marketing strategies.
It is important to create a compensation plan that will encourage existing customers to refer new business to you.
It doesn’t need to be complicated. It’s as simple as a cash or discount reward to anyone who sends you a new customer.
9. Network Locally
Last but not the least, it is essential if you are to be the best home improvement businessperson in your area, city, or state.
Nearly all cities have local events, meetups and get-togethers throughout the year, where you can rub shoulders with contractors, locals and business owners.
After speaking with our contracting customers, one of the things they mentioned that works really well is connecting with other contractors that offer similar-but-different services.
Conclusion: What is Most Important?
There you go!
When it comes to generating leads for home improvement projects, you should do your research and be creative in your approach. With the right execution, you’ll be able to find clients and close sales more easily than ever before.
Contact The Contractor Marketing Gurus Today: Increase Leads, Visibility, and Revenue
The Contractor Marketing Gurus was founded to help contractors in the home-improvement industry increase their online visibility, increase revenue, and generate more leads. Over the past 8 years, we have been able to increase our client’s revenues by using full transparency and measuring results. We have learned a lot over the years from working in the contractor marketing industry to develop our productized service. The Playbook is a combination of short-term and long-term marketing channels that creates the ideal online marketing strategy. It has been proven to increase our clients’ ROI.
Services Offered in Our Playbook:
- Website Design
- Search Engine Optimization
- Social Media Management
- Social Media Lead Generation
- Custom CRM Build Out
- Pay Per Click Google Ads
- Google My Business And Google Maps Setup
- Most importantly, ranking you number 1 on Google for your national and local maps.
We have client testimonials and case studies to back up our claims that we are the best in the contractor lead generation industry. The Contractor Marketing Gurus will help you connect with potential clients who are searching for the products and services that you offer. We identify your audience, design and create attractive posts, run advertisements and campaigns, and generate interest in your potential clients. Contact The Contractor Marketing Gurus today to learn how to improve your company’s lead generation!