Lead generation is a process that begins with identifying your ideal customers and continues with nurturing them until they convert. These are lead generation strategies that address the concerns of your customer and what you can do to make sure you get the most from your marketing efforts. Here are The Contractor Marketing Gurus’ home services lead generation tips.
Get Leads With Website Forms
There are many moving parts when it comes to your site. Lead forms allow potential customers to easily take the next step with your company. Multiple forms should be available on your website to cater to the needs of different customers. A contact form, for example, is great for decision-stage customers who are ready to act and start their projects. An email subscription form is a great option for someone in the awareness stage. They are likely to be more interested in your work but not ready to begin their project.
Profit from Clever Content
The phrase “Content is King” was not a mistake. Strategic content creation has become a core pillar of most modern businesses’ growth plans. Home services brands are no exception. You have many options for content to create leads and reach your target audience. There are some key areas that you should focus your attention on when it comes to home services lead generation.
Visually Compelling Social Media
Depending on the target audience, the social media platforms that you use will differ. These platforms are very popular in the home service industry due to their visual nature.
- YouTube
- TikTok
These social media platforms can be used as a digital portfolio that potential customers can browse. No matter how big or small the project, photos, and video content should be included to show each transformation and to reflect the value that you bring to customers’ lives.
Email Marketing
Email marketing can be a powerful tool for lead generation and nurturing. It will build trust and keep your brand top of mind. You can increase email subscriptions by using enticing calls-to-action and other incentives such as exclusive coupons or insight.
Strategic, SEO-Informed Copywriting
Blogs are a great way to show off your work and get your content seen by the right people at the right moment. Write content that addresses the needs and interests of your audience.
Locally Target Your Marketing Efforts
It’s all about quality and not quantity when it comes to lead generation for contractors. To get the best out of your time, money, and energy, home services companies should target specific areas with their marketing efforts. If you try to reach too many people, your hard work will be wasted and your leads may not be of high quality. Local targeting can boost your chances of success.
Profit from the Power of Customer Reviews and Reputation Management
You have many options to obtain endorsements from customers, including Google My Business and Yelp. Reviews are a key factor in narrowing down your target audience’s choices. It is crucial that customers have a way to leave reviews and review products.
Partner With a Leading Digital Marketing Expert
You can see that lead generation and digital marketing go hand in hand. The solid foundation of a digital marketing strategy is essential to ensure that a home improvement lead generation strategy brings in the bacon. It’s possible that as a home-improvement professional you don’t have the time or the resources to implement all the digital marketing strategies in the most efficient and effective way. There are many responsibilities, including managing client issues and overseeing your team. You can take a step back and let The Contractor Marketing Gurus help you ease your burden.
Our Playbook is a combination of short-term and long-term marketing channels that creates the ideal online marketing strategy. It has been proven to increase our clients’ ROI.
Services Offered In Our Playbook:
- Website Design
- Search Engine Optimization
- Social Media Management
- Social Media Lead Generation
- Custom CRM Build Out
- Pay Per Click Google Ads
- Google My Business And Google Maps Setup
- Most importantly, ranking you number 1 on Google for your national and local maps.
The Contractor Marketing Gurus is a team of construction marketing experts based in St Petersburg Florida. We have a track record of success and experience working with some of the largest brands in the home service industry. Contact us to find out how we can help your home improvement business!