Home Improvement Marketing

Home Improvement Marketing

Home improvement marketing and lead generation are key drivers that impact the growth of any company. Particularly for local home-improvement businesses, the challenges of competing in digital marketing are unique. The single most important factor for a company’s success is being able to generate leads consistently and efficiently. Not only is the number of leads you get important, but also how many qualified home improvement leads you can sell to. We spend time getting to know you and your business so we can target the right customers with your home-improvement marketing strategy. We combine proven home improvement marketing services to create content that is geared towards your target audience, attracting hundreds of clients to your site.

Web Design 

Are you looking for a high-quality web design or to make a few changes to your existing website? Your website should reflect the success and values of your business. Your website should be up-to-date, as 92% of local contractors are chosen by consumers through websites. The Contractor Marketing Gurus has been building websites custom websites for multiple businesses and industries across the United States. The Contractor Marketing Gurus’ team of digital developers who specialize in building mobile-friendly websites.

  • Increase leads
  • Drive sales growth
  • Optimize marketing costs
  • Differentiate their brands in the marketplace

We are a website design company that focuses on the appearance of your website. Our web designers are able to target your industry and market with precision. We have experience working with all types of businesses, small and large, on their website design projects.

CRM Setup and Management

(Customer Relationship Management) 

Many construction companies used to use paper files to track their contacts. Although the staff is more likely to use email or spreadsheets today, it can be frustrating to find the information that they need. Even if they find the information they need, it may not be up-to-date. The Contractor Marketing Guru’s CRM management system allows you to keep track of your leads. What is a CRM system? CRM (Customer Relationship Management) is a technology that allows your company to manage all interactions with potential customers and clients.

A CRM allows your company’s team to see the details and status of each contact in real-time. They can also view the next steps for a deal or operation. This CRM provides a single source of information for your team, which allows them to build stronger relationships. Home improvement marketing automation allows you to generate more leads and drive more sales. It also gives you the ability to make a significant return on investment. You can have one-on-one conversations with large customer lists and get the most out of every website visitor right from their first click. Increase your leads. Transform them into sales. Optimize your home improvement marketing automation. We can help you set up and manage CRM, drive and nurture leads, track sales activity, and close deals.

Organic Local SEO Leads for Home Improvement Companies

Did you know that 93% of online experiences begin with a search engine, and 97% of Did you know that 93% online experiences start with a search engine? 97% of consumers use the internet to find local services. Your company will lose website traffic, leads, and sales if it doesn’t rank on Google search results pages for keywords related to products or services. SEO is a must in your online home improvement marketing strategy. It doesn’t matter what kind of business you have, it will help increase revenue. SEO is the process of optimizing and updating your website to rank at the top search engines such as Google, Bing, and Yahoo. Your website can be a powerful marketing and sales tool. Contractors across the United States turn to The Contractor Marketing Gurus to increase their website traffic, leads, and sales.


Local search engine optimization (SEO) is the process of making your company visible for geographically-related searches, specifically within Google’s Local Pack (or map listings). How your company will benefit from local home improvement SEO:

  • Increase its local online visibility
  • Outrank its local competitors
  • Generate more organic traffic to your website
  • highest conversion levels of all local advertising channels
  • mobile users easily find your business
  • Increase leads and sales from within a specific service area

For both home service businesses and commercial contractors looking to generate leads for home remodeling and sales from local customers, a successful local SEO campaign can be crucial.


Setup and Optimize Your Google My Business Listing

The Contractor Marketing Gurus will effectively set up and optimize your Google My Business account for success. Google My Business listing is the most important asset you have when it comes to local marketing. Most people who search for contractors locally will first click on a Google My Business listing before they go to a website or directory. You should not only create your Google My Business listing but also have customers fill out all of your information and have five-star reviews. These factors will all be considered in Google’s algorithm for determining your search position.


Social Media Lead Generation

Have you considered advertising your home improvement company on Facebook? Businesses can use Facebook ads to attract a large number of potential customers. Every day, billions of people communicate via social media sites like Facebook and Twitter. This presents businesses with a unique opportunity to reach large audiences at scale starting from small communities on a global level.

Social media marketing for construction businesses is just as important as any other business. Your goal is to offer value to potential customers so that when they make a purchase, they choose your business. You can use the advanced targeting tools on Instagram and Facebook to target your audience exactly when they are ready to buy. It is also an interactive method to market because your audience can give honest feedback which will help you improve and modify your products and services.

Increase Leads, Visibility, And Revenue Contact The Contractor Marketing Gurus Today

The Contractor Marketing Gurus is one of the best lead generation companies for contractors in the home-improvement industry to increase their online visibility, increase revenue, and generate more leads. Over the past 8 years, we have been able to increase our client’s revenues by using full transparency and measuring results. We have learned a lot over the years from working in the contractor marketing industry to develop our productized service. The Playbook is a combination of short-term and long-term marketing channels that creates the ideal online marketing strategy. It has been proven to increase our clients’ ROI.

Services Offered in Our Playbook:

We have client testimonials and case studies to back up our claims that we are the best in the contractor lead generation industry. The Contractor Marketing Gurus will help you connect with potential clients who are searching for the products and services that you offer. We identify your audience, design and create attractive posts, run advertisements and campaigns, and generate interest in your potential clients. Contact The Contractor Marketing Gurus today to learn how to improve your company’s lead generation.