Home Improvement Leads

Home Improvement Leads

Instead of making calls to cold leads, wouldn’t it be nice if home improvement leads came to you? Hundreds of people a year are searching Google for companies offering the services and products you provide. They can also choose from several companies based upon certain criteria such as location, reputation, authenticity, and availability of services. How do they find you? The answer is The Contractor Marketing Gurus! 

It is possible to find the customers that you want to grow your company, sales, brand, and reputation. A home improvement marketing strategy is the best way to connect with these customers. In today’s competitive market, it is important to stand out from the crowd of similar companies offering home improvement services. It can be difficult to market your home improvement business online. Not all leads will turn into quality home improvement leads. Fortunately, home improvement SEO connects potential customers looking for your products and services on Google. 

Website Design’s Role in Generating Leads

Your website for the business is your online storefront. It’s the first impression that customers get of your business. It is important that the design reflects your brand, products, and services. Your site should load quickly, be responsive to mobile devices, and be simple to use. The website’s navigation is crucial in directing people to call or book online. Modern customers expect lightning-fast loading speeds. If your website takes more than a few seconds, you are losing potential customers. Mobile searches have increased in frequency over desktops in recent years, especially when it comes to local searches. The Contractor Marketing Gurus will help you redesign your website to appeal to today’s discerning markets.

Organic Leads With Search Engine Optimization

SEO stands for Search Engine Optimization. It is the umbrella term that describes all the ways your website and online content can be improved to rank higher on search engine results pages. A higher rank means more phone calls and more customers. SEO includes the following key elements:

  • User experience
  • Keyword research
  • Anchor text
  • Optimized landing pages
  • Site navigation
  • Meta title and descriptions
  • Content Marketing
  • Blogging
  • Keywords use
  • Web design

Local SEO for Home Improvement Companies

Local SEO can be a powerful tool for qualified home improvement leads. Optimizing your Google Business Profile listing will increase your chances of being included in the local pack. The local pack refers to the three search results that are displayed on and under a Google Map when someone searches for “plumber near me” or similar. Local searches are a great way to reach your target audience right when they are searching for your services.

Social Media Lead Generation

Home improvement companies can use social media as a powerful tool.  Social media is a popular place to promote your services. The best lead generation companies for contractors use social media management and social media ads. Facebook and Instagram ads suggest your ad to users based upon their preferences, search history, location, and interests. The users don’t need to make a search immediately, it comes to them.

You can also use social media to interact directly with customers. This increases engagement and allows for a two-way discussion. Social media is a great marketing tool because it allows you to take an interest in your customers’ feedback and create a community around your brand. There are other benefits:

  • Affective social media ad targeting
  • Increase calls
  • Increase social media presence
  • Increase brand awareness
  • Share contenting
  • Organic web traffic 
  • Increase brand loyalty

CRM Setup and Management

Keep track of your leads with The Contractor Marketing Guru’s CRM setup and management. What is a CRM system? It is an attachment to your website that connects all your departments from sales to marketing and customer service and organizes their activities, metrics, and leads into one system. Each user has direct, easy access to all the client data in real-time. This allows businesses to offer their customers something extraordinary: personalized, one-on-one customer engagement. This technology can revolutionize how you interact with customers. 

SaaS and cloud computing are two of the key components of CRM software. They both work together to make CRM platforms available from anywhere an internet connection is possible. Cloud-based CRM software is scalable and can grow with your company. This means that any company, regardless of size, can benefit from a CRM system based on these technologies. 39% of companies who have integrated CRM platforms see their data as a competitive advantage and a strategic asset. Most companies experience a significant increase in leads, sales revenue, customer retention, and other benefits from a CRM system.

Increase Your Home Improvement Leads

You can generate more home improvement leads by using the above-mentioned methods by making sure you post timely, relevant, and accessible content. Optimized content makes it easy for potential customers to find you. Provide a simple way to reach you via an interactive portal or static query page. You can respond quickly to any queries or comments. People who are willing to take the time to read your content and visit your website are likely to become leads.

Contact The Contractor Marketing Gurus Today: Increase Leads, Visibility, and Revenue

The Contractor Marketing Gurus was founded to help contractors in the home-improvement industry increase their online visibility, increase revenue, and generate more leads. Over the past 8 years, we have been able to increase our client’s revenues by using full transparency and measuring results. We have learned a lot over the years from working in the contractor marketing industry to develop our productized service. The Playbook is a combination of short-term and long-term marketing channels that creates the ideal online marketing strategy. It has been proven to increase our clients’ ROI.


Services Offered In Our Playbook:

We have client testimonials and case studies to back up our claims that we are the best in the contractor lead generation industry. The Contractor Marketing Gurus will help you connect with potential clients who are searching for the products and services that you offer. We identify your audience, design and create attractive posts, run advertisements and campaigns, and generate interest in your potential clients. Contact The Contractor Marketing Gurus today to learn how to improve your company’s lead generation.