A home improvement digital marketing strategy can help you grow your business. This helps you reach and speak to your best customers. You can have a simple contractor marketing strategy or an elaborate one. A marketing strategy is a set of actions that promotes your company, product, or service on an ongoing basis. These are five reasons your company should have a home improvement digital marketing strategy.
To Increase Your Customer Base
Knowing who your customers are is crucial if you want to attract new home improvement customers. This will allow you to craft your advertising messages to make them feel like they are important.
These are three questions that will help determine who your target audience is.
- What’s their pain points?
- What can your product/service do to help them?
- What are they hoping to gain?
To Produce Sales
Businesses have busy seasons and times when they aren’t. Demand, especially in the area of home improvement, is a major factor. Your customers may be thinking about home improvement projects at specific times. Offer a discount to those who schedule projects earlier in the season.
You can use a strategic marketing plan to increase sales even during slower times. Find the times when sales are most likely to decline or increase. Next, determine what services and products your customers might need. Finally, create demand for your products and services during the slow period.
To Build Name Recognition
Contractor marketing strategies can help people remember the name of your company.
- Update your signage if your business has a physical location.
- Do you have delivery or service trucks? Let your vehicle know and ensure they look the same. Your team should wear uniforms and shirts with a brand.
- Are you renovating a house or business? Place yard signs while you’re on-site with your logo.
Let your customers and the community see your logo repeatedly. This will increase trust and name recognition.
You will be more successful if you have a home improvement marketing strategy. Consistent marketing is essential to compete for a share of the home improvement market.
You can also track your results and apply your budget to sales-producing placements. These are some simple ways to do it:
- Include call tracking numbers in your ads
- Facebook Review Insights
- Google Analytics can be installed on your website and viewed
How to Keep Your Customers Engaged
Your marketing strategy will help you engage customers if you are well-planned. Instead of pushing sales and discounts.
How can you create ideas that are appealing to the people you’re selling to?
- Assist them in identifying the problem.
- Encourage them with your creative ideas and solutions.
- Describe how you can solve the problem.
Engage means building a relationship. Trust is the key, and profitable customers are the result of trust.
There are many options to stay in touch with prospects and customers:
- Monthly email newsletter
- Service update text
- Instagram and Facebook posts
- Birthday cards
It is easy to put together a marketing strategy. However, not all strategies are the same… Which strategy is most effective?
Do you put your home improvement digital marketing strategy on hold? Your off-season is the best time to work on your home improvement marketing strategy. You don’t have to be afraid of hiring a contractor marketing professional who can help you plan and analyze. A contractor marketing expert can increase your company’s profits, making it well worth the investment.
Leverage Your Home Improvement Marketing Strategy With US Today!
Whether you’re selling through a website or engaging in social media trends, a digital strategy for the home improvement market is essential today. And with an expert team at your side—like us here at The Contractor Marketing Gurus—you can get started on your home improvement digital marketing strategy today. To get more information visit our website today!
Our Playbook is a combination of short-term and long-term marketing channels that creates the ideal online marketing strategy. It has been proven to increase our clients’ ROI.
Services Offered In Our Playbook:
- Website Design
- Search Engine Optimization
- Social Media Management
- Social Media Lead Generation
- Custom CRM Build Out
- Pay Per Click Google Ads
- Google My Business And Google Maps Setup
- Most importantly, ranking you number 1 on Google for your national and local maps.
The Contractor Marketing Gurus will help you connect with potential clients who are searching for the products and services that you offer. We identify your audience, design and create attractive posts, run advertisements and campaigns, and generate interest in your potential clients. Contact us today to learn how to improve your company’s lead generation!