Construction marketing is a very specialized area. To be successful in construction marketing, you will need to have a lot of knowledge, skills, and experience. This puts small-to-medium-sized construction companies at a disadvantage as they don’t have the resources to hire the best people. This article will show you how to identify the best construction marketing experts for your business. It will also teach you how to spot red flags in hiring.
5 Key Characteristics That Top Construction Marketing Experts Must Have:
Highly skilled construction marketing experts will have deep knowledge of your business, whether you’re doing residential, commercial, or industrial work. Because they are knowledgeable about the industry, this helps them to provide high-quality advice and service.
Marketers with extensive construction expertise are able to spot flaws in your marketing strategy before you do. Those without this expertise will “learn on your dime” and it will take them longer to spot mistakes or areas of growth that a veteran would see almost immediately.
The best builders and marketers are accountable. They don’t just show up and do a great job and leave. It is important to have someone you can trust and who will stand by you in times of need or answer any questions you may have about the work.
Accountability is a sign of leadership and caring for the mission you are driving. This is a sign that your employees are constantly finding new ways for them to be independent, take initiative, and drive better results. It takes a lot off the shoulders of small-to-medium-sized companies.
The best construction marketers are people who have strong interpersonal skills. Building relationships is key, no matter if you’re creating a home improvement marketing strategy or a digital campaign. It’s the same for those you hire. It is essential to understand the psychology of customers and how they make buying decisions in your niche. A great marketer should understand the psychology of buyers and people. The campaigns they create must reflect this understanding.
Look for a team player in construction marketing. If they have the marketing skills, athletes and people who have excelled in teams in the past are great candidates. However, even if they don’t have a team background, they can still be successful and strong team players. They must also understand that they will not be working with them as a solo wolf but as part of a team effort.
Someone who can work well with others, and not afraid to ask for constructive feedback or brainstorm new ideas from colleagues is essential. To achieve the best results in marketing, you need to be transparent. Sometimes, the best marketing campaigns are born from high-level brainstorming or critical analysis. This can allow your marketing team and you to create a new campaign.
Marketers who are results-driven are the best. In other words, your construction marketing specialist must be able to show that they can deliver quality results for you consistently. A successful marketer must be ambitious, able to show that they are a team player, and have high-level thought. They should also be detail-oriented and patient enough so that the campaigns can be implemented.
Optimizing marketing campaigns‘ ROI is often all about the details. To optimize your ROI and create content that appeals to your ideal client, they need to be able to track campaign analytics at a fine level. An excellent construction marketer will be able to show examples of past results for others similar to you. The more proof they have, the better.
Work With the Best
At Contractor Marketing Gurus, we take a multi-channel approach to construction marketing. You need to have all the tools in your toolkit, not just one tool.
Our Playbook is a combination of short-term and long-term marketing channels that creates the ideal online marketing strategy. It has been proven to increase our clients’ ROI.
Services Offered In Our Playbook:
- Website Design
- Search Engine Optimization
- Social Media Management
- Social Media Lead Generation
- Custom CRM Build Out
- Pay Per Click Google Ads
- Google My Business And Google Maps Setup
- Most importantly, ranking you number 1 on Google for your national and local maps.
So if you would like to find out more, or would like a free consultation on how we can help turn your vision into reality, please contact us today!