Organic construction SEO is proven to help construction companies generate more sales, calls, and revenue. Millions of people use search engines to find solutions to their problems. Search engines show that 92% of their traffic clicks on organic search results. What does this mean? Organic traffic is generated with an SEO strategy to rank for that keyword. You are missing traffic that could convert into construction business growth if you don’t invest in your search engine results.
What Is Construction Search Engine Optimization?
Construction SEO for home improvement companies refers to the process of generating quality organic traffic to your website with the intention of converting that new visitor traffic into sales, calls, or customers. SEO for construction companies is not much different than any other industry. There are some nuances that make the construction industry a bit more difficult without the right home improvement marketing strategy. Your content must also include information that helps your potential customers learn more about your industry and what they can expect. These expectations will help you qualify leads and make it easier to transition from lead into a customer.
Technical, On-Page, and Off-Page SEO
There are three main categories of SEO: on-page, off-page, and technical. On-page SEO refers to the content of your page. Home improvement SEO signals include keywords, titles, headings, and meta descriptions. Search engines look for content that is relevant to the keyword or search term. On-page SEO is influenced by relevance. All information from other websites that helps a page rank on your website is off-page SEO. There are many factors that can influence your website’s ranking, but the most important is backlinks. These are links from other websites to your site. To validate your authority and trust, it is important to have relevant backlinks that are both high quality and quantity. Technical SEO can be found under the hood. This is the process of making sure that your website is search engine friendly, secure, and loads quickly.
Customers view your website as a window into your business. It should be unique to your company and represent how you do business. Your website design has a huge impact on construction SEO and the user’s experience. Your website design can make or break your lead generation efforts. Internal linking between pages is important to provide context and aid navigation. It is important to organize your topics and plan your website structure.
Link building refers to the process of acquiring backlinks from other websites that link to your site. This is a great way to increase your authority and trust. To build authority on Google it is crucial to generate linked keywords that point back to your website. Great content can often win the day and help you get the visibility you want in search results.
You should promote the content on your website via your social media channels. By sharing creative posts about how your business can benefit them in the future, you can increase your audience. You can also share trends and information relevant to the construction industry. Social media management and advertising are great tools for contractors to generate leads.
Top Benefits of SEO for Home Improvement Companies
Let’s look at three of the most important benefits of SEO home improvement leads for construction companies.
Outrank Your Competitors
Construction SEO has the greatest benefit of boosting your ranking in search results for keywords or phrases that are related to your construction business. This is vital because pages that rank in the top three spots receive over 80% of clicks. Websites that rank higher in search results are also more trustworthy. SEO can help you improve your rankings and position your company as a leader within your industry.
Increase Calls and Referrals
Now that your site will appear higher in search results more people can find you, learn about your products, and increase calls. People will recommend your business to their friends and family members if they like what they see. People trust recommendations from friends and family more than brand advertising. A majority of customers look for recommendations to make purchases.
Increase Quality Leads
SEO ensures that your website is visited by more people with the intent to buy, those who are more likely to convert to clients. SEO allows you to reach people searching online for your services. Visitors who click on your website are more likely to convert into customers. This is the best contractor lead service that will save you time and money by avoiding people who don’t want or need your services.
Increase Leads, Visibility, And Revenue Contact The Contractor Marketing Gurus Today
The Contractor Marketing Gurus was founded to help contractors in the home-improvement industry increase their online visibility, increase revenue, and generate more home improvement leads. Over the past 8 years, we have been able to increase our client’s revenues by using full transparency and measuring results. We have learned a lot over the years from working in the contractor marketing industry to develop our productized service. The Playbook is a combination of short-term and long-term marketing channels that creates the ideal online marketing strategy. It has been proven to increase our clients’ ROI.
Services Offered in Our Playbook:
- Website Design
- Search Engine Optimization
- Social Media Management
- Social Media Lead Generation
- Custom CRM Build Out
- Pay Per Click Google Ads
- Google My Business And Google Maps Setup
- Most importantly, ranking you number 1 on Google for your national and local maps.
We have client testimonials and case studies to back up our claims that we are the best in the contractor lead generation industry. The Contractor Marketing Gurus will help you connect with potential clients who are searching for the products and services that you offer. We identify your audience, design and create attractive posts, run advertisements and campaigns, and generate interest in your potential clients. Contact The Contractor Marketing Gurus today to learn how to improve your company’s lead generation.