Every home improvement business needs marketing Ideas. The big question is how to find them. After all, what you need is different from what everyone else needs. It’s therefore important to find marketing ideas rather than just jumping on the latest bandwagon or doing what everyone else does. This article will give you 9 home improvement marketing ideas and we want you to steal them for yourself!
Home Improvement Marketing Ideas You Can Steal
1. Show the “Before and After” Photos
Show people that you can bring new life to old spaces.
Make some dramatic before and after photos, and place them side-by-side in an advertisement that invites people to update their spaces.
Visualizing a linear flow from “before” to “after” allows people to see the results. It’s simple and efficient.
2. Personalize Your Message
Customers want to feel connected to you, so make sure your ads are as personal and personalized as possible. You could simply talk about a specific type of crown molding you use, or talk about a local area.
3. Celebrate Seasonality
Great advertising is proactive and not reactive. Your message should be designed to reach peak interest before it is too late. This will help you stand out from your competitors. Advertisements that are placed at the end of winter and offer the chance to make a stunning spring garden can encourage people to look into home improvement jobs as the weather warms.
4. Be an Expert
It can be daunting to tackle home improvement projects. Your specialized knowledge and ability to educate customers will increase your credibility. It also engages them to find out more about you and what your business can offer.
5. Emphasize Value
Homeowners may find renovations costly if they have to plan, permit, install fixtures, and pay labor. Demonstrate how home improvements can be a real asset to your property.
Instead of focusing on the features, highlight the benefits of your service. This could include increasing the value of their house, saving them time, or saving them money.
6. Show Empathy
Advertising 101 is all about addressing your customers’ pain points. An ad that addresses the specific pain point you are looking for will be more effective than a generic one that does not.
7. Make a Time-Sensitive Offer
One thing is an offer. A deal with an expiration date can be another thing that might encourage someone to make a purchase.
Customers are vulnerable to FOMO (Fear of Missing Out). People can be pushed to contact you by a ticking clock, simply because they don’t want to miss a great opportunity.
8. Create a Contest
Everyone loves free stuff! Although it is simple, almost everyone wants a chance to win a prize. Advertising doesn’t have to be complicated or innovative. The right ad will get your audience excited enough to take action.
9. Use Video Clips
People love photos but really enjoy videos. To show off your services or introduce yourself to your community, add a short video to your ad.
Let’s Talk About Growth!
If you are still unsure of whether social media marketing is right for you, you can check out this article. These home improvement marketing ideas can really make your business shine among others!
Why not differentiate your home improvement business with a contractor marketing agency? Contractor Marketing Gurus has the experience and award-winning strategies to make your business stand out from your competitors. We got you covered!
Services Offered in Our Playbook:
- Website Design
- Search Engine Optimization
- Social Media Management
- Social Media Lead Generation
- Custom CRM Build Out
- Google My Business and Google Maps Setup
- Most importantly, ranking you number 1 on Google!
If you are a contractor and looking for ways to get your name out there or enhance your local marketing efforts, schedule a FREE discovery call today. Contact us for more details on what we can offer for your home building business.
