Do you find it next to impossible to work with home remodeling leads? Not sure how to find new clients? You know leads are the lifeblood of a successful business, but where do you find them? What if I told you there are many untapped sources of home remodeling marketing leads that could grow your company?
Let’s look at five proven marketing strategies for generating qualified leads.
1. Search Engine Optimization (SEO)
SEO is a process that improves the ranking of your website in search results for specific keywords and phrases.
SEO is a broad strategy that includes a variety of tactics to help you reach potential clients who search for particular phrases on search engines such as Google.
You can, for example, include keywords or phrases that are related to your business at strategic locations on your website. You can also create content that is related to the services and products you offer. These strategies will help you rank higher in search results and make it easier for people to find your business.
Even though your website may be the best in the industry, if no one can find it, it won’t bring any new customers.
2. Link Building
Backlinks are one factor Google uses to rank websites in search engine results. Your remodeling company’s ranking in search results can be affected by the quality and quantity of backlinks it receives from reliable sources.
Reach out to industry leaders and local businesses to find out if they would be interested in linking to your website content. A local hardware store might link to an infographic on how to choose the right paint colors for your home, for example.
Earning links from other websites can help your website rank higher and bring more qualified traffic. This will lead to more remodeling leads.
3. Pay-Per-Click (PPC)
You can choose the keywords that you would like to see advertisements in search engine results for your business. PPC advertising lets you set bids. You can then set bids for each keyword and your ad will be displayed above the organic results if it is the highest.
PPC advertising is a great way to generate leads for remodeling projects. It can drive qualified traffic to your website immediately after you launch a campaign, unlike SEO campaigns that can take weeks.
PPC advertising can be a cost-effective and quick way to increase traffic to your website and generate high-quality remodeling leads.
4. Quality Content
Content refers to a wide range of online assets, from blog posts and infographics to white papers, ebooks, and downloadable guides.
Quality content is what search engines love. Providing valuable content online can make your company a leader in your industry and help you rank higher in search results. Search engines aren’t the only ones who love quality content. People also love it.
If someone searches online for tips on remodeling and finds a helpful infographic from your company, it will be clear that they have found you to be a reliable source of information. They’ll then be more inclined to contact you about their next remodeling project.
5. Social Media Marketing
Social media can be a great way to market your remodeling company online.
You can post updates on your company on social media and offer promotions. Your company’s online interactions will be visible in its newsfeeds. This will increase brand awareness and reach for your company.
Social media can be used to get the opinions of your customers. You can find out what customers like and where you could improve. This will allow you to provide excellent customer service and keep your phones busy.
It’s Time to Level up Your Sales
With our extensive range of services, you can grow your business in every area with proven home remodeling marketing strategies that increase revenue and conversions. Whenever your home renovation business is ready to turn leads into happy customers, let Contractor Marketing Gurus handle the communications with our marketing list. It’s one of the smartest investments you can make.
Services Offered in Our Playbook:
- Website Design
- Search Engine Optimization
- Social Media Management
- Social Media Lead Generation
- Custom CRM Build Out
- Google My Business and Google Maps Setup
- Most importantly, ranking you number 1 on Google!